Change management is a systematic and people-centered approach that helps organizations navigate through transitions effectively. By addressing the human side of change and ensuring employee engagement and support, organizations increase the likelihood of successful change implementation and achieve the desired outcomes.

Change management begins with recognizing the need for change and identifying the drivers behind it. This could include internal factors such as new strategic priorities, market dynamics, technological advancements, or external factors like regulatory changes or industry disruptions. Understanding the reasons for change helps create a compelling case for change and provides a foundation for planning.